University of Massachusetts Amherst

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Toplines and Crosstabs April 2021 Support for College Athletes to Share in Profits of NCAA Sports

April 2, 2021

Poll Contact: Tatishe Nteta

UMass Amherst Researchers Find Growing Support for College Athletes to Share in Profits of NCAA Sports

Sixty percent say college athletes should share the profit of their name, image or likeness and nearly half say they should share in profit from broadcast rights fees

The full press release can be found at the UMass Amherst Office of News & Media Relations and is posted below.

Toplines, crosstabs, and visualizations posted below. 

Respondents were matched to a sampling frame on gender, age, race, and education. The frame was constructed by stratified sampling from the full 2019 American Community Survey (ACS) 1-year sample with selection within strata by weighted sampling with replacements (using the person weights on the public use file).

The matched cases were weighted to the sampling frame using propensity scores. The matched cases and the frame were combined and a logistic regression was estimated for inclusion in the frame. The propensity score function included age, gender, race/ethnicity, years of education, and region. The propensity scores were grouped into deciles of the estimated propensity score in the frame and post-stratified according to  these deciles.

The weights were then post-stratified on voter registration status (from the 2016 Current Population Survey Voter Supplement), 2016 Presidential vote choice, and a four-way stratification of gender, age (4-categories), race (4-categories), and education (4-categories), to produce the final weight.

Field Dates: September 29 – November 2, 2020 | Sample: 1,000 Respondents | Margin of Error:  3.8% for all Respondents


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