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Paul Musgrave authors “Brands Are the First Casualty of War” for Foreign Policy

Paul Musgrave, Professor of Political Science, describes how global brands are often forced to pick sides in times of war. “The more global a brand becomes, the more likely it is to be entangled in international disputes, and the more picking a side comes with costs, even for the softest of products like fizzy drinks or ice cream,” he writes. (Foreign Policy, 11/24/23)

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