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2012 Exit Poll Results: MA Exit Poll Shows Large Gender Gap Propels Warren to Victory

AMHERST, Mass. – UMass Poll’s exit poll from today’s Massachusetts election shows that the gender gap helped propel Elizabeth Warren to victory in a competitive race against incumbent Senator Scott Brown. The poll shows that women voters preferred Warren to Brown by a margin of 20%, while men split evenly between the two candidates. Brown was also faced with an electorate that looked much different than the one that elected him to office in 2010.

The election was clearly influenced by a campaign that focused significantly on women’s issues. “The female vote was an important one this election,” says Maryann Barakso, Associate Professor of Political Science and Associate Director of UMass Poll. “Despite Brown’s substantial efforts to appeal to women voters during the campaign, Warren enjoyed a significant advantage among women, which proved decisive for her victory.”

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  • Department News/General